Online Marketing Company Hosts Hurricane Sandy Benefit
>> Saturday, December 1, 2012
Increased social media outreach depends on an innovative online marketing company. Most clients' need newly formatted social media platforms, such as Facebook and Twitter to engage fans and customers. However, big corporations aren't the only organizations in need of online marketing. Last month, the devastation from Hurricane Sandy prompted online marketing companies in the New York area to promote various relief fundraisers.
Online marketing company fishbat sunk their hooks into the Sandy relief effort as it hosted a benefit concert last week called "Sand-Aid" at 89 North, a local music venue in Patchogue, NY. fishbat advertised the concert to all of its friends and fans by creating a public Facebook event page, constantly linking to the event on Facebook and promoting details on Twitter. All proceeds were donated to Long Island Harvest, a local food bank on Long Island.
fishbat helped in other ways too. With its "lend-a-fin" program, fishbat opened its doors to other companies or even friends in the area that didn't have power as a result of Sandy. Employees asked online friends to repost, re-blog and re-tweet invites to come share the wealth of working WiFi in the fishbat office. Like a ripple, the invitation spread all over the Internet.
Most people think that it's easy to promote a charity. They assume once the link is posted that it's automatically going to garner attention because of its obvious importance. But the reality is, most people are oblivious or simply don't care unless you make them. Or they are already invested in their own charity. I can't tell you how many Facebook posts I saw linking to fundraisers made by singular people. None of those will receive a quarter of the attention or donations of a fundraiser backed by an online marketing company like fishbat.
fishbat's "Sand-Aid" and "lend-a-fin" program were a great success due to the mass amount of social networking. By creating a public Facebook event and sending out mass wallposts and tweets, fishbat was able to connect with fans and friends of fans to promote to unlike most self-made fundraisers on MyEvent or Kickstarter. About $10,000 was raised to benefit "Sand-Aid," which is way more than any of the self-promoted fundraisers spamming the Internet. If you want your charity to gain the respect and attention it deserves, use an online media company to optimize your network.
Online marketing company fishbat sunk their hooks into the Sandy relief effort as it hosted a benefit concert last week called "Sand-Aid" at 89 North, a local music venue in Patchogue, NY. fishbat advertised the concert to all of its friends and fans by creating a public Facebook event page, constantly linking to the event on Facebook and promoting details on Twitter. All proceeds were donated to Long Island Harvest, a local food bank on Long Island.
fishbat helped in other ways too. With its "lend-a-fin" program, fishbat opened its doors to other companies or even friends in the area that didn't have power as a result of Sandy. Employees asked online friends to repost, re-blog and re-tweet invites to come share the wealth of working WiFi in the fishbat office. Like a ripple, the invitation spread all over the Internet.
Most people think that it's easy to promote a charity. They assume once the link is posted that it's automatically going to garner attention because of its obvious importance. But the reality is, most people are oblivious or simply don't care unless you make them. Or they are already invested in their own charity. I can't tell you how many Facebook posts I saw linking to fundraisers made by singular people. None of those will receive a quarter of the attention or donations of a fundraiser backed by an online marketing company like fishbat.
fishbat's "Sand-Aid" and "lend-a-fin" program were a great success due to the mass amount of social networking. By creating a public Facebook event and sending out mass wallposts and tweets, fishbat was able to connect with fans and friends of fans to promote to unlike most self-made fundraisers on MyEvent or Kickstarter. About $10,000 was raised to benefit "Sand-Aid," which is way more than any of the self-promoted fundraisers spamming the Internet. If you want your charity to gain the respect and attention it deserves, use an online media company to optimize your network.
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